Keep It Simple
At trade shows, there are many booths to visit and many booths that will interest you. The last time I went to one, I was totally impressed by a booth that had great trade show displays. Excellent lighting, enough room to wander in and move about, great brochures and a fantastic set up. Everything about it was attractive to the eye and this booth definitely stood out because of the colors used and it’s simple sales catch on the banners surrounding the booth. If there is any advice I can offer to business owners, it’s “keep it simple” and have a great size trade show display for people to move about in. Nothing is worse, than being cramped in one, afraid to knock over something.
