Advertising Agencies and their commisions
Many advertising agencies have a conflict of interest with most tof their clients. I know a Advertising Agency In San Antonio that usually charges a percentage of the media they buy for their client. If the spend $10,000 on a media buy, they will usually get 15% in commisions, or $1500. If they are able to buy the same media for $7500, they will make a lot less money, so many of them do not try to agressively negotiate buying media. When hiring an ad agency, try and get the mto work on a flat fee for buying any type of media.